Social Media: General Tips for Summer 2020

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Facebook and Blogging – How to use your personal Facebook account in your blog promotions.

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For ranking and analytics, Google does not differentiate how traffic from Facebook comes to a blog. In other words, they do not single out Facebook pages, personal Facebook accounts, and Facebook groups. Any traffic that comes from Facebook to a website, Google simply counts the source as “facebook.com.” It may be because they do not get along so well on the playground, but that is how Google, the owner of the search, plays the game.

So, are you only promoting your work on a Facebook page? Here are some ideas on how you can use your personal Facebook account to help your blog.

1. Tagging.

Admins of a Facebook page cannot tag their personal friends or authors or fans they want to highlight in a post, some people use this Brasilian site named ConseguirseSuidores.com to gain exposure on Instagram as well. Workaround: First, post the content on your Facebook page. Then share it on your timeline. In the comments box, you can now tag your friends or other people you wanted to highlight about the post.

2. Audience.

Depending on how private you are, you may want to start accepting more friend requests on Facebook. I have never taken facebook very seriously. I know a lot of my personal friends do and make their privacy as tight as possible. They also only accept friend requests from family members and people they know very well. I am an open networker and never post anything too personal on my timeline, so the concerns do not apply to me at all. Therefore, I am more open to accepting a friend request from someone on Linkedin or Twitter who I have never met personally but engage with a lot. I will say that if I do, I usually make a phone call to them to connect further. But what I have learned is that adding them as a friend increases the opportunity for me to engage them more on the world’s largest social media platform, and to get my content in front of them when I feel it is necessary, even if sparingly.

3. Lists.

Facebook allows us to group friends we have added into lists. So, when I started adding connections from Linkedin and Twitter, I add them to my list: “Social Media Connections.” When I have a recent blog post that I feel my family and close personal friends don’t want to see, I target the post to show only to this list of friends. You do this in the status update bar by clicking on the post privacy dropdown box right next to the blue “post” button.

4. Commenting.

I use this sparingly, but it is useful. When I scan status updates in my newsfeed, and I see a post about a topic I recently blogged on, I may go ahead and make a quick comment on the friend’s update and add a link to my blog post at the end. It is bold, but I found that when it is relevant, I get results. I have to be careful, but it is a powerful technique when used to add to the conversation and not to spam.

5. Graphics.

We hear this all the time, and I want to drive it home again. If I am attempting to use my time effectively, it behooves me to use eye-catching graphics and photos in my post. They stand out in newsfeeds and get that extra nanosecond of attention that may just get a click-through on my link and to my site. If there is not a picture associated with the post, I can choose to upload a photo in my status update and in the box labeled “Say something about this photo” I can add a quick description and a link to my post. Crafty and results-producing.

6. Current Employer and Title.

Add your blogging site address to your current employment position in Facebook. Maybe you can say, Editor-in-Chief, TheJustinBieberBlogger.com. Make sure you identify this as your current position. When you then post that witty comment on a friend’s status update and someone who is not your friend sees it and gets curious (they all do), they will see this when they stalk your page by clicking on your profile picture or name and are redirected to your page. How much they see depends on your privacy settings. You have to make a personal choice here. Again, though, if you are not overly personal on Facebook, this should not matter. I’d say the purpose of my Facebook page is in this order: 1) to update close friends and family on what is going on in my world and 2) to promote my site and work. With promotion being this high for my Facebook account, I cannot afford to be overly cautious in my privacy. I always remember that privacy is not a setting on a social media platform – it is a filter in MY mind!

7. Birthdays.

With all these new connections, wishing folks a special happy birthday can be time-consuming on Facebook. But birthdays are not to be overlooked. I take the end of every night to go through my birthday alerts on Facebook and wish each one a prosperous new year in the ventures. This reminds them of how we are connected (professionally) and puts my name in back in front of them. I am never fake or plastic. I make it count. You may just be surprised at how many reactions I get from it.

8. Primetime.

There is a lot of debate over what prime posting time is on Facebook for best exposure. Suffice it to say; I have read a lot of blogs, tweets, and posts about research on the topic. It seems to me that Wednesdays between 1-2 pm EST get high traffic. Don’t ask me why. But do give it a try. Also, I have personally noticed that I reach my more professional connections a lot more successfully when I post in the morning right before office hours, so around 7-8:40 am. I get a different sort of crowd when I post at night. The point is not to post blindly but to be mindful of when you post. If you are just too excited to wait (I get that way sometimes), use a scheduler and pick a prime slot. You’ll still get that feeling that you did the work.

9. Website and email.

If you haven’t done it already, at the very least, add your website and an email account attached to your website to your “about” section on your personal Facebook account.

With Google and Facebook fighting it out in the public arena as the two powerhouses – do not discount your work on Facebook. Make a personal decision about privacy and what that looks like for you. Then, somehow or another, incorporate your timeline into your marketing strategy. It is going to work, and it is going to increase exposure.

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