Search engine marketing and its sources

Search engine marketing was first coined, officially at any rate, by Danny Sullivan back in 2001. In terms of ecommerce it was designed to explain the function of seo to encompass listings by payment from engine searching practices, directory submissions, and the more general principles of software communications used by the respective marketer. Searching the net for specific information was one of the prime tasks in the early days of the web’s development.


Controversy Over Paid Result

There has always been a cloud of controversy over paid for results on optimisation by the marketer; the finder of the best means to enable websites to position on top pages for specific keywords was considered to be an seo expert, or a shrewd business dealer, dependant on which moral ground you stood.

PPC Advertising

In the mid 1990’s as the number of websites increased, search engines sprang up to satisfy the increasing demand to find information easily and quickly. Many of the original names have been bought out or taken over by the more popular ones such as Yahoo. To justify their existence, many of these organisations offered various services to meet revenue targets, but the pay per click advertising soon became the number one source. As recently as 2006, almost 10 billion dollars was spent on advertising in North America by companies all wanting to get a slice of the action and not be left behind in this new world of commerce.

Seo companies, whose are described by the New York times as being a practice of purchasing search listings, initially evolved as an advisory service to learn of marketing openings offered by the web. As applications and ways of enhancing positioning, to reap the rewards of this advertising bonanza to its fullest grew, so developed a rush to learn more of its concept and extra supply to meet the growing demand. Many self-styled experts of today openly admit that in the pioneering days, there was a great deal of hit and miss, with lessons learnt on any failure they met.


Search engine marketing today has formularised a lot of the basic requisites and understanding of how the system works. That is not to say, however, that anyone can lean back and say they know it all. New criterion is being introduced all the time to assess and valuate websites for their importance, quality and content. Search engines are no longer prepared or will allow keyword stuffing and in some cases diatribe found on some sites that had somehow managed to wing their way up to the top; they only have two specific aims, firstly to generate revenue for themselves for providing the service and secondly to ensure the most popular sites, from the public point of view, are given pride of place, or more accurately of position. The world-wide- web has come a long way since its conception in the 1980’s, it is difficult to picture where it will be in anther thirty years time.