Every successful sales copy will engage visitors and make them want to either learn more or buy something. If you are an internet marketer, blogger, or if you do any sales work, then your goal should be to create successful copies. This article will go over four ways to write a good sales copy that draws in visitors.
1. Find the Right Audience
This is not always an easy step. Understand that your sales copy for women’s hand lotion will fail every time if you have more men seeing your copy than women. This is why you have to take several hours to come up with your target customer. Think about the age, gender, and other characteristics of your target market because it will be easier to identify one or two people that you are targeting.
For example, you might try to target women business professionals if you are trying to sell a ladies’ suit. More importantly, you might try to look for women who are a certain age or who live in a certain geographic area. Either way, you have to hone down on your target market.
After discovering your target market, you need to find your audience. Whether you are online or offline, you need to discover some different ways to reach your customers. I would recommend looking for forums, social networks, related blogs, and niche websites to find your target market online.
2. Have a Solution To Their Problem
If you provide no solution to someone, then you will struggle mightily. Also, if your solution seems vague or if it doesn’t seem to be the ultimate solution necessarily, then people won’t buy. You need to entice people right off the bat and draw them in.
For example, “Are you sick of your diet failing? Would you like to discover an instant solution to burning fat that takes less than 20 minutes per day?” In that example, I am providing the person with a quick solution to their weight loss problem.
Hopefully, I can draw in people who are looking to lose some weight without having to go to the gym for an hour a day. However, I still have to provide them with a product that will be a solution for them, or else I will be refunding money. So make sure you are targeting their problem and creating a cant-miss solution for your customers.
3. Show Your Authority
One common way to make sales is to show others that you have authority. I remember going to a money-making product once, and I found out that several major news outlets had interviewed the creator of the product. Later in the sales copy, he showed his house, his average paycheck, and how much he had earned with his system, which all was impressive enough for me to buy.
This is the perfect scenario because authority automatically gives you trust. For example, if Warren Buffet came out with a book tomorrow about some secrets or tips for investing, he would sell hundreds of thousands of copies because of the authority he has.
[How to Write Copy Without Sounding Sales-y]
I’m on a lot of lists. I read a lot of emails.
And the #1 problem I see is:
Most folks don’t know how to sell without sounding sales-y or sleazy.
Let’s change that:
// THREAD //
— Jim Hamilton (@jimh4milton) December 21, 2018
4. Build Trust
People are wary of being scammed and wasting their money on low-quality products. If you have an average web design, an average sales page, build no authority, and never build trust, then you will likely fail. One of the best ways to build trust is both with a money-back guarantee and by putting your face or name on something. People like to know that there are real people behind the products they are buying because it adds a degree of trust.
Conclusion – Copywriting Tips for Success
Make sure you have a good web design and a well-written copy. I have always stressed to keep it short, sweet, and to the point. If you can get to the point quicker on what the solution is and proof of the solution, then people will be more likely to buy. So you need to focus on your copywriting skills moving forward as it could mean profits for you in the future!