Starting a successful business can be difficult and one of the biggest challenges is marketing. In a world that feverishly consumes online, businesses that know how to leverage digital tools have quickly risen to the top of the totem pole. Developing digital marketing skills is essential for success. However, many businesses don’t see the need to hone their digital marketing skills if they are already confident in their product. If you’re good at what you do, that’s all you need, right?
Not anymore. Your business might be the most sought-after producer of widgets, but without keeping up with all the other widget-producing companies that have an online presence, the hard truth is that you’ll slip into the background. Time spent learning how to promote your business with one of the most accessible tools for entrepreneurs will pay dividends in the long run.
Before we discuss some tips on how to promote your business, we need to emphasis the importance of a good name for your business. You should choose a name that is meaningful and easy to remember. This is important because you want people to easily remember your business name or products when they see your ads. For example, if you are starting a boutique in Britain, you will need a meaningful boutique name and you may choose something like British Boutique. A good name is very important for your business.
Here are five effective tips to promote your business using digital marketing:
IT’S NOT ABOUT YOU
Think about what your potential customers are looking for. They don’t care about your personal accolades, the way you feel about issues x, y, and z, or that you think a bright orange-and-green-themed website exudes professionalism. They just want to know how you can help them, and if the aesthetics or the egoism of the brand get in the way, they’re already on their way out. One of the first things they should associate with your brand is a brief description of how they will benefit from what you’re offering. As the average attention span is suffering, the need to get to the point is at an all time high. Focus on current digital aesthetic trends, and be willing to adapt your brand. Ask yourself: what’s catchy, clickable, and captivating while still being focused on the consumer?
INVEST IN VIDEO CONTENT
Video content should play an integral role in your digital presence. Videos come with a certain authenticity that can be a powerful way to set you above the rest. If a customer sees the person behind the logo, they form a connection, and they are much more willing to spend time learning why they should invest in your product. Consumers trust videos. Embed a short but tasteful video in your website or social media featuring you or a coworker explaining how your business can help the viewer – and suddenly, you have a 24-hour salesman greeting everyone who’s at the door to your online content.
LOYALTY > QUANTITY
On average, it takes a customer seeing your brand seven times to trust it enough to take action. In order to build absolutely anything, be it a relationship, a house, or an area of expertise, you need a solid foundation. Growing a business is no different. Digital marketing can play tricks of the mind, so you need to know how to wade through the numbers to know what they really mean. Are you getting an abundance of online visitors, but very few dedicated subscribers? This means there’s a lot of hot air in your following. You probably need to spend more time investing in a smaller number of loyal customers. To build a sustainable business, you need a base of people who trust your business deeply. Once this foundation is created, it will pay off in street cred, which brings me to my next point.
RAKE IN REVIEWS
People love seeing that a service or product works. How do they know this? Reviews. Because there are a myriad of platforms to voice your opinion on a product, it’s important to gather reviews through diversified sources. Many consumers use topratedlocal.com to assess businesses, so having a sturdy presence here can give you the credibility and visibility you need.
CREATING CONTENT? BE SOMEONE’S GUEST
Don’t start your own podcast – be on someone else’s (at least when you’re starting out). Hosts are always looking for interesting people to interview, and they typically put the link to the guest’s website on their online podcast page. This association creates instant credibility. Needless to say, this goes for all kinds of content, not just podcasts. Look to team up with businesses in your industry with high-quality followings. The partnerships will give back in more ways than one.