Email marketing is an integral part of any online marketing campaign, without which you won’t be able to get the most out of your efforts. Email is the most preferred form of communication and using it correctly for marketing purposes can boost your business and help you reach out to your customers more effectively. To help you get more out of your email marketing campaigns, we’ve listed three helpful tips you can start using today.
Building Targeted Email Lists
If there is any one thing that you can do to help ensure your success online it is to build a targeted email list. Your email list to which you market is your biggest asset – it’s gold.
If you want the very best results, then you will need to learn some things and always remember them. Let’s now talk more about this, and we will share some proven email marketing methods that can put some life back in the old beast for you.
Tips and Ideas
1) You have to figure out how to avoid spam filters if you want to get good results from your email marketing efforts. Spam filters today can be triggered so easily that, even when you only email people ethically, your messages may be diverted to spam folders for various reasons. The best way to handle this issue is to always ask people who receive your emails to place your address on their whitelist, to ensure that your future communications get through to them. Your ”thank you” page should contain a request for your new subscribers to whitelist your email address to make sure your future emails get through. In the subject line and body of your emails, you should also avoid words that are likely to trigger spam filters, which include ”money,” ”free,” ”discount” and so forth. Do this to make sure people actually see your emails and they aren’t blocked.
2) When you’re mailing out to your email list, you should choose the best days your subscribers are likely to respond to your offer. It’s not a good idea to email people on weekends, or even on Mondays or Fridays. The weekend is the time when people are least likely to log on to their email account. Many people start preparing for the weekend on Friday, so this isn’t good either. Lots of people feel tired and sluggish on Monday, as the week is just starting. Considering all this, you’re best bet is to email people on Tuesdays and Wednesdays, and this is backed by research. This is when you’ll be able to get the highest response.
3) If you want better responses, address people by name! Email marketers too often don’t bother with this, but it’s an extremely effective strategy. With people getting so many emails, you should always use the recipient’s name (first name at least) when you address them, to give it a personal effect. People are more likely to open emails that are addressed to them personally, so you have to do this to improve your open rate and get better results from your campaigns. Don’t overuse their name, just use it once or twice to make the message personal. All businesses can potentially profit much more by using email marketing, but perhaps many people are just too lazy to do it. Your backend profits will rise dramatically if you do it all properly. Once you have a customer, then you can certainly do cross promotions and make even more money. You can even begin working on a campaign right now, today, and then put it all together and do something like article marketing to drive people to a squeeze page to capture opt ins – do it.
Mailing Lists to Make Money
There is no secret about the fact that we have mailing lists to make money. You can do a lot with your email subject line, and you need to make them want to open your email and read it. A subject line for your email is nothing but a headline. There is virtually no difference at all about what is going on when people take that very first glance at a headline in any sales letter. You cannot write good headlines or subject lines in a vacuum because you need to know what your audience responds to, or not.
There are many devices, and one such method is to ask a pointed question in the subject line. Keep it simple is best, and if you do not then people will just move on – and delete.
You can become an email marketing whiz if you follow proven techniques that have been working for a long time. The usual reason for poor results is that people omit important things or use a wrong approach. You need to just build a natural and positive relationship with your list that does not include sending too many promotional offers.
Testing in all you do online is extremely important, and that also applies to email marketing. It is not difficult to do, and you begin by having three different emails, from the same email piece. Then, be sure that you list is divided into three groups. All three emails can have different parts of it tested with no problem, but you do want to make sure you only make a single change in each email. Also make sure you can count the number of conversions for each email piece, and then is it simply a matter of which one wins. You can quickly see which emails perform the best and why. This is really called conversion optimization, and it is not hard to do at all. Just think about all the possibilities with different emails and what you want them to do.
All right – for your end, never fail to do something you say you will do such as emailing your list if you always do it on a schedule. In other words, you need to have a fixed day and time of sending out your emails, so that your subscribers know when they’re going to receive them. Consistency means different things to people, but regardless of what it is – it si good.
If you treat people good, then they will at least listen to your offers and give you a chance.