We often hear about the budget constraint of home businesses. It is common to come across this in every organization. Even non-commercial organizations are restricted in terms of the money they can spend on prospective resources. In general, home businesses are small-scale businesses ran from residential houses or small factory centers. They range from labor-intensive manufacturing products such as crafts to skill-intensive ones such as counseling services.
Many online retail shops are also home businesses that can run their operational activities efficiently and professionally. Yet cost is still a constraint, and everyone wants to reduce it without selling less. At the middle point, we know advertising can take a significant proportion of your budget. And we also know that advertising is crucial to get sales and reach new customers. But thanks to the growth of Internet utilization that we now have many more choices to advertise products and services. Have you ever heard or used online classified ads to market your business? If not, you should consider it as one of the feasible ways to market online on the Internet.
Almost all are free
Almost similar to offline classified ads, we prepare ads draft based on the allowed character (which is usually big enough), find online classified ads sites to post ads on and measure your ads’ performance. First of all, they are almost all free. A home business can advertise their products and services without worrying about paying too much. Secondly, they are easy to manage.
You do not have to waste time talking to classified ads agencies, handling your ads drafting to them, or waiting for weeks and months until your ads are published (in case of free offline classified ads). If you pay for your ads being posted, then you still have limited exposure because the traditional classified ads are usually posted on one or few editions only. There is less possibility that people will read your ads and get the information. This is not yet to mention the cost you incur, from managing the first contact with the classified ads agency to paying your ads’ expense.
Takes less time
It takes a much longer time and wastes much more energy, obviously. The case is much different when you manage online classified ads. Would it consume time? Yes, if you are starting it for the first time. But it is not that much at all. Posting ads on classified ads sites is as easy as signing up for a new email or social networking account. And the ads stay there for a long time or even permanently! With the unlimited exposure provided by online classified ads, you can expect better performance too. Of course, they need to be measured for effectiveness, as usual. Bu the time and cost you spend are much less.
This is a big opportunity for a home business. As they have more focus on creating more sales and attracting more buyers, they can utilize the advantages of online advertising media. Well, of course, a classified ad is not the only media to use. There are still many others, such as social media, social networking sites, niche forums, online business directories, online ads listing, search engine marketing, and so on. But classified ads can be an excellent start forever business, especially if you are not that familiar with the other available options yet.
Read this article if you’re new to Internet marketing